SUPPORTING YOU TO HAPPIER DENTISTRY

Open workshops, business and therapeutic coaching to make improvement easy for you

Professional
Guidance

Empathetic
Approach

Clarity For The
Future

I Learned The Hard Way How To Make Dentistry Work - So You Don’t Have To

One April day, my world was turned upside down and life was never going to be the same again.

Back then I was a happy principal, I loved my job, my patients, my team. I recruited a well-qualified practice manager; she enabled me to get on with my clinical work and she managed the practice. Everything was so organised we had had systems and processes in place that would have made us CQC compliant a decade and a half before CQC came into existence. Life was good.

Then the phone rang and everything changed.

“There are tens of thousands of pounds missing from your account, where is the money?” said my accountant.

“I have just dropped off all my paperwork, all the details are in there.” I replied,

“Jane, you misunderstand me, there is lots of money missing from your accounts, where is it?”

At that point I heard the front door close and watched my practice manager drive off in her brand-new top of the range car.

The penny dropped and reality dawned.

As the days, weeks, and months went on the magnitude of the situation emerged. Every day there were demands for money, my accounts were empty, the patients were unhappy with the service they were receiving at front of house, my team were very unhappy, and the stories came out how the PM had bullied them. It was 12 months of hell.

I learnt in a moment that dental school does not teach us about how to run a practice, and the dark shadowy areas that represented my knowledge gaps were vast. Something had to change and change fast.

I studied, I read business books, and attended non dental business conferences. I became obsessive about learning how to rebuild my practice and how to turn it into a successful practice.

And I did.

I turned it around, so by the time I sold it in 2017 I was generating £ ½ million, single handed, on 3 days a week, with 12 weeks holiday, no implants, no ortho, no fancy dentistry, just good quality, honest, family dentistry.

What this taught me is that dental school does not prepare you for being self-employed or practice ownership, and through my struggles I created a blueprint for a better practice.

20 years on, every day I hear the same stories, dentists making the same mistakes I did. I never want anyone to go through the stress, anguish, and anxiety, not to mention the financial trauma, I did.  Now, I work alongside dentists preventing and resolving problems so their practice can be the practice they dreamed it would be when they became a principal.

IODB is supported by Emma Croxford

I have worked part time for the Institute of Dental Business as Jane’s PA for over 8 years and have covered everything from workshop catering to bookkeeping. I have a Masters degree in Ancient History and am much happier in the shadows making cakes, chasing zombies and reading Agatha Christie. I am Jane’s Girl Friday so should you have any non-coaching questions or queries you can contact me at emma@iodb.co.uk

Why You Need Jane

When you don’t know what the best steps look like, coaching can be highly effective in moving you forward. A professional coach will:

  • Offer a safe space for you to download and be listened to

  • Provide instant feedback, solutions and steps forwards
  • Focus your mind on the positives outcomes and how to get there
  • Design a path how to create a different better future

Most coaches have never walked in your shoes so how could they know what you’re going through? That’s why Jane is different.

Are You Spinning Around Trying To Find The Best Next Steps?

When you’re struggling with the business of dentistry, identifying the right support can be confusing. Should you upgrade your clinical skills? Hire new staff? Get a new accountant? You need support from someone that understands the many different challenges you are facing and knows how to help you resolve them. The good news is, you’re in the right place.

The Institute Of Dental Business – Master Coaching And Practical Workshops

The Institute of Dental Business was set up in 2010 by Dr Jane Lelean – a master coach and dentist – to support people like you by providing a solid sounding board, and insightful guidance on how to make dentistry work. We offer a range of coaching services to principals, associates, young dentists and practice managers.  We have developed a broad curriculum of workshops to address the most common challenges faced by many dentists and their teams today.

5gold-star

Who Do We Work With?

We support dental professionals who want:

  • To reduce the overwhelm
  • A better, more successful practice
  • The best for their patients and team.
  • To be more confident
  • More money and time
  • To be the best by continually improving and learning
  • Rapid and sustainable results
  • Better work life balance

Successful people are successful because they learn from others. Coaches, trainers and mentors can make that improvement easier for you. Business skills are essential to run a highly successful dental practice and we can support you with this. Because successful dentistry doesn’t have to be such hard work.

5gold-star

A World-Class Coach You Can Trust

Jane is the only dentist (GDC 65576)  in the world to be accredited as a Master Certified Coach (MCC) by the International Coaching Federation (ICF). This level of certification is the highest that can be achieved by a coach on a global basis. She is also an Master NLP (Neuro Linguistic Programming) Coach and Practitioner. Jane chairs and co-ordinates meetings for the Oxford BDA and is UK clinical director and Trustee for the charity Dentaid. She keeps her fingers wet by working a few days a month clinically and working as an overseas volunteer for Dentaid and a UK volunteer for Crisis. Jane works with clients in the UK, Eire, Europe, and Australia, across 57 different market sectors.

Supporting Vulnerable Dental Professionals With A Therapeutic Approach

As well as offering 1-2-1 dental business coaching and workshops, Jane is passionate about supporting vulnerable dental professionals with therapeutic coaching. She works with individuals who have experienced trauma or grief in personal or professional life. She supports people to overcome fears and anxieties, to kick unwanted habits, addictions, and phobias that can take control and add to the overwhelm. Some of Jane’s clients have suffered from PTSD and struggle to get through each day. As a qualified Master NLP Practitioner and Master Certified Coach Jane is qualified to help people navigate their challenges to gain the confidence to move forward in life. If this sound like you, get in touch. You don’t have to settle for life feeling compromised.

When You Work With Us You Can Expect To:

  • Make your good practice GREAT
  • Have an outstanding team
  • Have more time and money, more joy, and less stress
  • Happier patients and fewer complaints.
  • Love your practice, love your life
  • How to lead and delegate effectively

Become The Dentist Everyone Loves To Recommend

01

CALL

Let’s talk. Tell me what your challenges are, and we’ll work out a clear plan to make dentistry work for you.

02

TRANSFORM

Gain the confidence and knowledge to take the smart next steps – whether that means adjusting your approach to work, moving dental practices, or even setting up your own – we’ll give you the insight and support you need to take purposeful action.

03

SMILE

Enjoy dentistry again, feeling back in control, with a clear vision and confidence for the future.

Why I Do What I Do - Jane's Story

Changing people’s lives by changing people smiles and creating victors from victims.

When I was 19, one Sunday afternoon in September my father drove me to London, to my halls of residence and to the beginning of my life at university. The following Sunday I was viewing his body in the chapel of rest, not knowing anything of his illness in the intervening week. That same day my mother threw me out of the house and told me that I wasn’t welcome any longer. Just before the end of the Christmas term I realised that what my mother had said was not just a reaction to the death of her husband, but she meant that I was never welcome back home. Just before my end of term exams I discovered that I was homeless and had to move out of my halls of residence. I was alone and felt like I had no one to support me. My years at university would probably the worst five years of my life, as I look back at that time I don’t recognise the person I was. I’m not proud of many things I did or the person I became. During college I worked hard and played even harder, and at the end of five years had an astronomical amount of debt.

Within a few years of qualifying I brought my own practice and life became much better.  Then I discovered my manager was embezzling very large amounts of money. I discovered my practice was technically insolvent. I had many staff who were dependent on me for their income, and I felt a massive responsibility to them and my patients. I was single with no family to fall back on, the only thing I had to get me through with my resourcefulness. Once again, I was alone, didn’t know what to do, didn’t know who to turn to, and this time I had a mountain of debt.

I realised I knew how to deliver great dentistry and yet I knew nothing about how to run a successful business. There was no reason why I should know how to run a dental practice as a successful business, as there was no heritage of self-employment in my family and dental school does not teach business skills.

This period of my life was one of the longest and darkest times and yet the most rewarding. I was lonely, isolated, ignorant, frustrated, and felt helpless much of the time. My free time was spent in seminars and reading, learning how to run a successful dental practice. I worked with a coach and implemented everything that I could. To this day he tells me that what made me different from other clients was that I took action and I got results. The truth was I didn’t feel I had any other choice; my practice was failing and I had to blindly trust that my coach and other mentors knew what they were doing. There were times, many times, when I doubted myself and was distrustful of those around me. It was bleak.

My ignorance of how to run the business had repercussions in other areas of my life, I was overweight, unfit, drank too much alcohol. I cut myself off from friends and those I did see, got the worst of me.

So why do I now work as a business coach and trainer?

In essence I do what I do so nobody else has to go through the ignorance, pain, frustration, and loneliness that I went through.

Within a relatively short period of time I transformed a failing business into a profitable rewarding practice. The staff felt it was like belonging to the family and the patients loved coming in and kept returning.

I transformed the practice because I learnt how to run it as a business that put its patients at its heart and still attended to the other aspects of business. I can show you how to do it too, without the heartache.

Dental schools still don’t teach business skills and I have yet to find many other business owners who have learnt how to run a business before they go into business themselves. Each day I talk to business owners, dental principals, and team members who tell me they are experiencing some of what I went through no money, lonely, exhausted, disillusioned, frustrated, and depressed. Not to mention being unfit, failed relationships, and unhealthy.  I passionately believe that this pain, frustration, and isolation that you and so many business owners experience is entirely preventable. The Institute of Dental Business is here to help you when things are tough and prevent problems in the future.

Throughout my life I often felt the only person I had to rely on was myself. Some of the experiences I went through could have broken me and yet whenever I thought things couldn’t get any worse I realised I had a choice, to give up or to find the strength inside to overcome my circumstances. I believe that, given the right support and encouragement, everyone has the potential to lift themselves out of a poor and unhealthy present to fulfil their unrealised future.

I spent years in therapy that rather improving my experiences made them worse. It was not until I discovered therapeutic coaching was I able to overcome my trauma, put down my emotional baggage, and slay the demons in my mind. I have studied all over the world learning and developing the skills of therapeutic coaching so you too can be free of your demons, traumas, and emotional baggage.

Don’t waste time wondering where to go for the right support.
Speak with Jane and develop a thought-provoking partnership where you can feel supported to achieve your greatest personal and professional potential.