Interactive in-person
& online workshops
100% money-back
guarantee (T&Cs apply)
Weekend training
dates available
Fed up pushing treatments your patients do not want or need?
Selling dentistry can be confusing and hard work.
Does this sound familiar?
It doesn’t have to be that way. We have worked with hundreds of dentists worldwide, sharing a reliable framework that makes successful dentistry simple, ethical, profitable, and professionally rewarding. You can get this too.

Free places for DCPs and concessions for young dentists on open workshops
100% Money back guarantee if you don’t double your investment *T&Cs apply
No homework to keep up with – all the work happens in the room
What Is Patient-Centred Dentistry?
Patient-centred dentistry is about empathy, the ability to see your patients, understand their wants, needs, preferences and to be able to do something about it. Delivering what patients want will help grow your practice, your reputation, and clinical skills without pushing, discounting, or working super long hours.

Patient-Centred BEST CHOICES Includes:
The content of this programme is about connecting with your patients, yet attendees tell us there is great value is in connecting with other delegates. Our three-day interactive workshop immediately gives you access to an exclusive and supportive graduate forum where you’ll meet other dentists and team members to share insights and identify patterns you can learn from together.
If you’re worried that you’ll be catapulted into the real world without back-up after the course, you needn’t be. We know people work best when they feel fully supported so you will be invited to attend 4 follow-up webinars over a 12-month period where we will provide insightful guidance to assist you in implementing changes and get your practice on track for success.
The course focuses on the following topics:
What is a Patient-Centred Approach?
Patient-centred dentistry is about putting your patient at the centre of their care and treatment. This course will enable you to recognise that only when you put your patients at the centre of everything you do, will you be able to reduce the fear and risk of complaints and litigation. Patient-Centred BEST CHOICES will enable you to achieve a better work/life balance, and help you become the dentist everyone loves to recommend
Elegant Effective History Taking
Effective patient history taking is an essential part of your patient care. We will enable you and your team to learn exactly what you need to listen out for, make note of and why. By the end of the course, you will understand how effective patient history taking is the key to success for both you and your patient – and how to go about it.
Discovering Wants, Needs, and Preferences
Patients often think they know what treatment they need. However, you know more about what is available; the risks, benefits, and longevity of each treatment. It is frustrating when your patient chooses the cheapest or overseas option rather than the best. It is demoralising for you to deliver treatment you know will fail early, or that you do not enjoy providing Patient-Centred– BEST CHOICES provides a framework that will enable you to discover your patients’ true wants and motivations. You will learn step-by-step foolproof ways to overcome objections, refine treatment plans, attract the right patients and do the rewarding dentistry you really enjoy.
Compelling Treatment Plan Presentations
Imagine your patients were eager to say yes to the private treatment plans you were offering. What difference that would make? We know you’d be able to spend more time doing the treatments you love and feel financially rewarded. Patient Centred – BEST CHOICES will show how to become more skilled at presenting treatment plans that excite your patients. You will learn how to communicate using your patients’ language and sell without selling.
Preventing and Overcoming Objections
Making a start on treatment is dependent on you being able to identify and resolve your patients, fears, concerns, or objections. We will teach you how to conversationally flush out what could stop your patients going ahead and give you tools to pre-empt and overcome any objections, building the trust and relationship to convert a no to a yes.
Dealing With The Question Of Price
Price is different to value. When your patients value the work you do, price becomes less of an obstacle. We will teach and your team how to discover and deliver what is important to your patients, so they choose what is best, not what is cheapest.
How To Build Your Patient List
Imagine spending your day only treating the patients you like and doing the work you love. We will teach you how to make this a reality by creating a perfect patient journey, so you can win your ideal patients, generate amazing testimonials, and attract top quality referrals.
Dealing With “Is This Available on the NHS?”
The “is this available on the NHS?” question is one that plagues a lot of dental practices, and it can feel impossible to answer when you don’t feel confident in your response. We will give you the tools so you know how to safely, accurately, and confidently answer this question in a way that protects you, gets the best outcome for your patient, and doesn’t compromise on the service you want to deliver.
We have made it as easy as possible for you to attend this course, with a variety of ways for you to join, so you can learn in a way that works for you. You can choose from the following options:
3 full days face to face, in house, or at an open workshop.
or
6 half days online, in house, or at an open workshop.

Online – Fits around Child-care and Patients
By choosing to attend Patient Centred – BEST CHOICES online you will:
- Benefit from being able to attend from the comfort of your own home or office, no travel or accommodation costs.
- Enjoy shorter half day sessions with CPD 18.25 hours.
- Meet fellow dentists and clinicians potentially from all over the world.
Become The Dentist Everyone Loves To Recommend
01
BOOK
Let’s talk. Tell me what your challenges are, and we’ll work out a clear plan to make dentistry work for you.
02
TRANSFORM
Get the support you want to overcome your challenges.
03
SMILE
Enjoy dentistry again, feeling back in control, with a clear vision and confidence for the future.
Frequently Asked Questions
Absolutely, we are so confident in the potential of this course to have a significant impact on your sales, that we offer a 100% money-back guarantee. T&Cs apply*
Yes of course, it will make the transitions smoother and save you time and money. Bring them all nurses, receptionists, managers, hygienists, therapists, associates, and patient care co-ordinators too.
Of course, you can come alone, and other people have made that choice too. However, what they have all discovered is that if they had brought their team, they could implement the changes much more effectively and sooner. They then do the course a second time bringing their team along, recognising their initial attempt to save money had cost them more in the long run.
Yes, we have a ‘Double Your Investment In 90 Days’ guarantee. Most dentists double their investment within one week. T&Cs apply.
Yes of course. 0% interest instalments over 3 -12 months.
If you are unable to attend all the modules, provided you give us prior written warning, you will be able to attend the same module the next time it is running. Please note, sessions are not recorded.
Yes. Some open workshops run on Saturdays. In-house workshops can include Saturdays and Sundays with a supplement.
Saturdays are available 15% supplement
Sundays are available 25% supplement”
Don’t let another year pass by spinning around wondering how to make dentistry work for you. Book your place and start making the changes other dentists wished they’d made years ago.
*Money-back guarantee terms and conditions. Participants will be provided with a full refund in the event they do not double their investment in the course within 90 days. This offer is based on the following criteria.






